Customer reviews are helpful in building trust and in improving your ROI, but they must be authentic. The reputation of your company plays huge role in getting organic traffic to boost your search engine rankings.

Customer reviews are subjective, but builds your business credibility score. This will let potential customers know if they should buy from your business and if it is a good choice to make because you deliver promises. The most effective way to generate positive reviews is to make sure that you are giving your customers a positive experience.

The majority of reviews are driven by positive or negative customer experiences. These customers are going to look for a place where they can share experiences if not addressed by the company they are pertaining to.

Most of the time, customers require a push so they can leave their review. Customers normally leave a local review of the business after they are asked to.